Website Design & Development
- Design Direction
- User Experience
- Iconography & Animations
A modern digital presence for the leader in financial technology
Windfall Data, a wealth intelligence company based in San Francisco, selected Baunfire to elevate and redefine their digital presence. The fintech company helps data-driven organizations engage affluent customers in both for-profit and nonprofit professional sectors; by understanding Windfall’s audience and business goals, the Baunfire team was able to modernize their reserved corporate site. The result is an approachable online platform that reflects their expertise and appeals to a diverse customer base.
A visual spotlight on people
With Windfall’s customers in established financial institutions, startups, and nonprofits, our goal was to develop a design that artfully brought together serious, playful, and human elements. One way we achieved this was by creating a photography treatment that visually highlights the subjects in the photographs. This treatment grayscales the background and brings attention to the most important part of the image: The people. On the homepage banner, we additionally added descriptive words about the spotlit subject to help immediately speak to the potential customer on the website.
Color blocks sprinkle delight
We incorporated Windfall’s brand colors into scattered teal and orange color blocks across the site. These splashes of color are bold enough to draw attention and add buoyancy without being overly whimsical.
Clean, friendly fonts for visual appeal
We selected a clean sans-serif font that was slightly rounded and chose to present some subheaders vertically — an unexpected way to both add flair and divide content. Bold font weights and larger headings accentuate important information in conjunction with the visual elements.