Website Design & Development
- Design Direction
- User Experience
- Illustrations & Animations
An elevated website for Ricoh STA’s new sensory data technology.
Tokyo-based multinational Ricoh has been driving innovation for over 80 years, touching everything from industrial systems to digital cameras. We helped create a new digital presence for their Silicon Valley division focused on innovation in the workplace—Ricoh STA. Through a collaborative process, we were able to develop a refreshing web presence to help customers understand how Ricoh STA's innovative platform blends video and sensory data to manage a facility’s safety and productivity.
A friendly information hub for complex technology
A core focus of the project was to visualize abstract technology in an understandable and warm way. As part of this, we developed an animated introduction video that utilizes the same playful illustrations found across the site—these stroke-based drawings, combined with open layouts, gentle shapes, and bright colors are instrumental in dynamically guiding users to key information.
Tasteful use of bold colors
Blue and peach “crayola” colors are both lighthearted and energetic, while careful spacing and plenty of white prevents these accent colors from becoming overwhelming.
Sophisticated sans-serif typefaces keep the site easy on the eyes and aligned with its inviting tone; the clean lines of these fonts in varied weights call attention to information in different places throughout the site.