Website Design & User Experience
- Design Direction
- Content Strategy
A website for the next wave of WiFi
Recently awarded the “most reliable WiFi router of the year,” Orbi’s products combine simple design with user-friendly functionality. To support the brand’s global launch, Baunfire was asked to build a modern, easy-to-use website with the goal of driving traffic and sales online.
We collaborated with their team to launch an all-new eCommerce platform, characterized by open layouts, high-fidelity product imagery, engaging animations, and purposeful microinteractions. The result: a fresh and intuitive website, optimized for conversion.
Throughout the website, we introduce various interactive modules to tell a more impactful product story. We bring these to life by combining custom illustrations and high-end development, providing a more engaging experience for potential customers online. Smooth appearing animations and hover states also bring a sophisticated feel to the website.