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Website Design & Development

Role

  • Design Direction
  • Motion & Interactions
  • Content Strategy

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OpenCity is an online chat platform that enables customers to text message brick-and-mortar businesses, rethinking the way people engage with companies in the hospitality industry.

The Boston-based funded startup engaged Baunfire to design and develop an impactful marketing website to support their nationwide launch.

Educating quickly and effectively

As with any startup in a highly competitive market, it was essential to communicate the brand's features and differentiators in a quick and effective way. To do this, we simplified the user experience with guided layouts and digestible blocks of content.

Warm imagery and inviting iconography

With hospitality at the core of the brand, surfacing warm, familiar lifestyle imagery as well as friendly visual elements throughout the site was key to connecting with potential customers online.

Touch of gradient

We developed a bold, ownable color palette for the OpenCity brand, characterized by rich purple tones and unique gradient to complement the white space throughout the website.

Clean type treatment

We utilized a clean, simple type treatment for use throughout the new OpenCity website. The sophisticated type treatment reads nicely on blocks of text as well as short call-to-actions.

For a mobile-first generation

We took a mobile-first approach to building the OpenCity website to accommodate for its large base of on-the-go customers.

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Let’s work together to build something great.
Case Studies
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