Reimagining the conference website
Norwest invests in early- to late-stage companies across a wide range of sectors, with a focus on consumer, enterprise, and healthcare. The Silicon Valley-based firm offers a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders advance on their journey. Select portfolio companies include Spotify, Uber, Casper, Brocade, and more.
NVP reached out to Baunfire to design and develop an engaging and intuitive microsite experience for its annual CEO Summit. The goal was to develop a unique and memorable visual identity for the conference across all touchpoints.
Surprise and delight
With a simple microsite of this size, we saw an opportunity to leverage engaging interactions and animations in a way that would effectively surprise and delight the user.
Upon landing on the homepage, our goal was to present a clear and effective brand story to educate potential customers visiting online. We partnered with the team at Blume Global to refine the structure of content and surface rich content in an engaging way.
A palette with personality
To provide a memorable and engaging experience online and a strong brand presence, we curated a vibrant color palette to pair with the website's open, light page layouts.
We leveraged a simple, refined type treatment throughout the new Blume Global website. Easy on the eyes yet sophisticated, the typography helps tell a clear and effective message on each page.