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Website Design & Branding

Role

  • Strengthened Brand Impression
  • Optimized Design
  • Increased Conversions

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Lumana delivers revolutionary safety to its clients with a cutting-edge, AI-powered video security platform. Lumana’s technology helps teams see critical events, better understand situations and quickly respond with precision. Lumana selected Baunfire as its partner to elevate the company website. Our teams collaborated to craft a more memorable brand impression, create a new brand identity and optimize the website for increased conversions.

Craft a memorable website that resonates with Lumana’s users

Lumana’s team wanted a website that conveys their unique personality and leaves a lasting impression. To strategize an approach, Baunfire engaged in collaborative workshops with Lumana to learn more about their business, aspirations, audience and competitors.

Conceptualize an aesthetic that is easily recognized as Lumana’s

From our learnings, we devised an approach for how to best meet Lumana’s needs within the defined scope and timeline. We incorporated impactful visual elements including 3D renders, animations, illustrations and a fresh logo.

Overall, a light clean feel with minimal color usage

Baunfire embraced a sophisticated aesthetic, balancing light and dark elements with a user-friendly and visually-striking 80% light to 20% dark contrast ratio.

Timeless type to highlight the company’s history — and future

The website uses sans-serif typography to align with the brand. Hovers and micro animations boost the overall impression, and intentional animation highlights key content.

Engaging across all devices

The high-end, modern design considers all users, with a simplified version of complex layouts and interactions accessible by mobile users.

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Let’s work together to build something great.
Case Studies
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