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Service

Website Design & Branding, UX/UI, Web Development, Animations & Interactions

Role

  • Enhance User Journey & Conversion Funnel
  • Increase Web Traffic Through Optimized Design
  • Establish Strong & Recognizable Brand Identity

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Karat, leading the charge in global interviewing, teamed up with Baunfire to redefine its digital footprint, aiming to democratize the tech hiring landscape. With a unique vision to bridge quality, efficiency, and fairness in technical recruitment, Karat stands as an end-to-end solution for organizations striving to enhance their hiring process. Our goals were clear: architect a professional, welcoming, and calm website, simplify the user experience and amplify Karat’s unique brand identity.

Inviting, human-centric designs that connect

Karat’s request for an approachable, user-friendly design with a human touch was something we quickly got behind. Our aim was a refreshed design that spotlighted a balance of professionalism and serenity, mirroring Karat’s ethos of a stress-free interview journey.

Embracing visuals that add a human touch

Elevating Karat’s innovative human + technology approach, we’ve incorporated visual elements to emphasize ease and accessibility. Rounded, organic shapes, harmonized imagery, and simplified icons highlight important steps in the user's journey.

Tactful interactive elements and animations tell Karat’s story

Smooth animations, transitions, and interactive points were subtly crafted, enhancing the sense of calm professionalism while conveying Karat’s message clearly.

A palette to balance serenity and seriousness

Karat’s refreshed palette gravitates towards soothing blues, crisp whites, and serene teals, creating a welcoming and polished backdrop. We sprinkled in dynamic yellows and pinks to spotlight Karat’s greatest service differentiators.

A seamless journey on any screen

Our mobile ethos? The user experience should be as seamless on every device. We ensured Karat’s platform is a dream to navigate, regardless of where or how it’s accessed. Karat’s end-to-end solutions are now a breeze to use on the go.

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Let’s work together to build something great.
Case Studies
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