Website Design & User Experience
- Design Direction
- Content Strategy
A reimagined B2C/B2B eCommerce experience
goTenna is the industry-leading communications company behind the world’s first people-powered mesh network. Whether on a hike, at a concert, or in the field, their reliable line of devices keeps users connected — no cell phones, wifi, or satellites required.
Their team in Brooklyn reached out to Baunfire to redesign their eCommerce flagship website for both their consumer and enterprise business units. Their goal was to streamline each path to purchase through effective brand storytelling and elevated product presentation.
Improved path to purchase
The new goTenna.com features an all-new user interface paired with high-fidelity product and lifestyle imagery. Our vision was to optimize the user journey by organizing content on each page and surfacing products in context. As important as it was to create high-end visuals, the ultimate goal was to drive traffic and conversion on their eComm platform.