C
a
s
e
 
S
t
u
d
y

g
o
T
e
n
n
a

Service

Website Design & User Experience

Role

  • eCommerce
  • Design Direction
  • Content Strategy

A
n
 
e
l
e
v
a
t
e
d
 
e
C
o
m
m
e
r
c
e
 
e
x
p
e
r
i
e
n
c
e

goTenna is the industry-leading communications company behind the world’s first people-powered mesh network. Whether on a hike, at a concert, or in the field, their reliable line of devices keeps users connected — no cell phones, wifi, or satellites required.

Their team in Brooklyn reached out to Baunfire to redesign their eCommerce flagship website for both their consumer and enterprise business units. Their goal was to streamline each path to purchase through effective brand storytelling and elevated product presentation.

Improved path to purchase

The new goTenna.com features an all-new user interface paired with high-fidelity product and lifestyle imagery. Our vision was to optimize the user journey by organizing content on each page and surfacing products in context. As important as it was to create high-end visuals, the ultimate goal was to drive traffic and conversion on their eComm platform.

Company growth in mind

With company growth as a priority for goTenna, it was essential to effectively showcase office culture and career opportunities with the goal of attracting qualified talent.

All-New Mobile Platform

The redesigned mobile experience delivers clear product storytelling in a way that effectively educates and engages potential customers.

W
O
R
K
 
W
I
T
H
 
U
S

Let’s work together to build something great.
Case Studies
S
c
r
o
l
l