A microsite for cutting-edge technology
Cypress Semiconductor is the global supplier for innovative companies in high-growth markets, building embedded systems solutions that combine technology such as MCUs, wireless connectivity, analog, USB, and memory products to seamlessly work together in a rapidly changing environment.
The Silicon Valley-based team reached out to Baunfire to build a highly visual microsite experience for their Manticore Mustang Project, a labor of love for CEO, Hassane El-Khoury, that showcases the latest and greatest Cypress technology packed into one vehicle.
An engaging digital experience
The microsite allowed for creative exploration well beyond the typical corporate website. With the goal of boosting engagement and awareness for the Cypress brand, our vision was to create a highly interactive, visually impactful website.
Edgy yet elevated
A largely monochromatic color palette is accented by a touch of bold red, mirroring the actual colors of the Manticore Mustang itself. The accented red is also used to effectively guide users through the project and brand story on the microsite.
Modern typography is paired with edgy handwritten script to provide a uniquely branded look and feel. We explore extreme pairings in terms of size, weight, and color to emphasize messaging.