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Website Design & Development

Role

  • User Experience
  • Design Direction
  • Iconography & Animations

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Blume Global powers the global supply chain ecosystem with its AI-enabled, data-driven digital platform and solutions for asset management, logistics, visibility, optimization and financial settlement.

Based in the Bay Area, the leading B2B technology company selected Baunfire to drive their web presence forward with an all-new visual language and refined user experience for the new BlumeGlobal.com.

An improved user journey

Upon landing on the homepage, our goal was to present a clear and effective brand story to educate potential customers visiting online. We partnered with the team at Blume Global to refine the structure of content and surface rich content in an engaging way.

A cohesive design system

We combined purposeful page layouts and consistent color palettes to create a cohesive design system for the Blume Global website. Unique image treatment and custom iconography ensure consistent application of the corporate identity throughout the site.

A palette with personality

To provide a memorable and engaging experience online and a strong brand presence, we curated a vibrant color palette to pair with the website's open, light page layouts.

Refined typography

We leveraged a simple, refined type treatment throughout the new Blume Global website. Easy on the eyes yet sophisticated, the typography helps tell a clear and effective message on each page.

Optimized for mobile

To accomodate the rise in Blume Global's mobile visitors, we built a responsive website for browsing on desktop, tablet, and mobile.

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Let’s work together to build something great.
Case Studies
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