Website Design & Development
- Design Direction
- Illustrations & Animations
- Content Strategy
An elevated web presence for the leader in life science R&D
Traditional R&D software scatters data across silos and wipes out institutional knowledge, slowing down scientific progress. Benchling, the industry leader in cloud-based life science R&D, accelerates, measures, and forecasts essential information all on one platform.
The Silicon Valley-based technology company engaged Baunfire to build an all-new marketing website that streamlines the user journey and optimizes the path to conversion. With a lighthearted, illustrative approach, the new Benchling website tells an engaging and memorable brand story online, unlike any other in the R&D cloud services industry.
Clear and concise messaging
Our main focus for the Benchling website was to educate users efficiently and effectively, starting with the homepage. To ensure clear and consise messaging throughout, we collaborated with the communications team at Benchling to create a refined content strategy and simplify the overall structure of content on each page.
A refreshed brand palette
With the purpose of creating an impactful and ownable identity online, we developed a fresh and bold color palette to complement the open, light background of the website.
We selected a sophisticated yet friendly type treatment for use throughout the website. Easy-to-read with a touch of personality, various weights help communicate Benchling's brand essence.