Website Design & Development
- Design Direction
- Illustrations & Animations
- Content Strategy
A redesigned website with purpose
d.light is the leading pioneer of delivering affordable solar-powered solutions to off-grid communities in the developing world. The company has improved the lives of over 90 million people across 62 countries, with approximately 20 million products sold worldwide.
The San Francisco-based technology company reached out to Baunfire to elevate their online presence in order to drive traffic and conversion. Their ask: build an all-new flagship website that would better position the brand as a human-centered, forward-thinking organization.
Humanizing solar technology
When developing the new visual language, it was key for each element to capture d.light’s mission — to create a brighter future by making clean energy products universally available and affordable. To embody this, we designed a simple, warm, and inviting aesthetic, characterized by compelling lifestyle imagery and approachable typography.
Thoughtful brand storytelling
Subpages are designed in a way that makes it easy for users to digest content. By thoughtfully surfacing the most relevant content, we were able to tell a more effective brand story.
We created custom illustrations in order to better communicate the company’s positive global impact and provide a sophisticated online experience to potential customers.