Website Design & User Experience
- Design Direction
- Content Strategy
Redesigning the smart home leader’s website
Arlo sets the standard for smart home technology, bringing together modern design, wireless connectivity, and cloud infrastructure to create a seamless platform for its customers. The brand looked to Baunfire to build a user-friendly website, optimized for engagement and conversion.
The ask for this project was to develop a flexible and intuitive design system online that could be easily maintained by their internal content management team. We achieved this by designing a simple grid layout with the ability to combine various modules for each page.
Dynamic product storytelling
To drive sales on their eCommerce platform, it was essential to tell a compelling story on each product page. We combined impactful brand photography, relevant product details, and clear call-to-actions in order to provide users with the necessary information to make a purchase. As a result, Arlo experienced a significant increase in website traffic and online transactions.