Website Design & Brand Identity
- Art Direction
- Motion & Interactions
- Brand Guidelines
Luxury branding for a modern wedding studio
Aislinn Kate began her wedding photography business in 2009, having since grown the studio to become one of the most respected in the United States. Today, her studio consists of a team of creative professionals who deliver top-notch photography and video services from coast to coast.
Working with the creatives at Florida-based Aislinn Kate Photography, Baunfire developed a brand identity and digital presence that immerses viewers in elegance while still providing a thorough—and approachable—overview of services and process.
An attractive brand identity and modern logo
The new website needed to be both luxurious and inviting, so we incorporated soft shapes and used a handwritten script to bring human elements into a minimalist design. We also wanted to reflect the founder’s personality and values by creating a feminine, welcoming atmosphere through these touches.
In addition, we were able to update Aislinn Kate’s signature pineapple logo, a nod to Florida hospitality, by simplifying the structure and bringing in a playful camera motif—an aperture now comprises the “body” of the pineapple.
A neutral, elegant palette to let the work shine
By using the neutral accent colors of cream and gold in addition to black and white, we not only signaled wedding sophistication but also let the Aislinn Kate images speak for themselves.
A twist on serif
In a departure from fonts traditionally used on wedding websites, we selected a sophisticated, slightly editorial, sans-serif typeface as our primary font. This was combined with handwritten scripts which serve as more organic accents throughout the site.