Website Design & Development
- Art Direction
- User Experience
- Content Strategy
Propelling the future of transportation, mobility, and safety
As an accomplished aerospace designer for fighter jet targeting systems, AEye’s founder, Luis Dussan, recognized that self-driving cars would also benefit from a real-time ability to identify, analyze, and respond to potentially dangerous objects on the road. With a team of veteran engineers, AEye developed a dynamic lidar solution to help people navigate in a safer, more efficient, and more effective way.
A clean, clear, and memorable brand experience on the web
To stand out in its increasingly growing and competitive market, it was essential for the reimagined AEye corporate website to champion clean design, clear communication, and memorable interactive elements. From the homepage to product pages, users are welcomed by confident typography, unique 3D illustrations, and intentional application of white space.
A future-forward color palette
Our digital and branding teams worked together to develop a color palette designed for longevity—celebrating the brand’s ambition and long-term vision for the future.
Simple, human-centric typography
The AEye website consists of minimal, refined typography to help ensure clear communication across all pages. Simple fonts are paired with dynamic illustrations for a distinct visual look and feel.