Strengthening your brand requires several considerations regarding web design and user experience.

Many businesses underestimate the importance of a good website, let alone a good web design. While some use a website as just another communication medium for the company, studies show that a good web design drives more conversions when paired with traditional ways of marketing and advertisement.

The design of a website can either drive conversions or drive away traffic and signals to the target audience if the business is trustworthy. Developing a website design with an impressive user interface will result to more leads, more business, and bigger revenue.

A study found that design elements are exponentially more powerful in signaling trust. When asked to describe why users found a website untrustworthy, 94 percent of the responses were directly related to web design elements, while only 6 percent referenced specific content. The participants said that these web design elements made them feel less connected and drawn to the website:

1. Busy or complex layouts

2. Pop-up advertisements and jarring ads

3. Hard-to-read print

4. Boring web design/lack of color

5. Slow website intros and load times

According to marketing expert Jared Spool, a company’s branding is an investment that grows over time. Its primary goal is gaining the trust of the customer as a communication tool. From a web design perspective, the design elements chosen will directly affect overall branding strategies and market position.

Although great design has upfront costs, investing in a solid web design agency can yield impressive outputs for the business. Here are some ways a professional web developer can help you maximize the use of your website and make it a tool to connect with your clients:

Easy Navigation

Navigation is important when a website has too many pages. A good web designer knows that navigation should be one of the top priorities in designing a website for business. It includes a well-labeled navigation bar or a menu that shows a list of the different web pages. When the website navigation is developed well, users can easily explore and understand your website.

Useful Content & Visual Elements

Impressive web design always comes with great content. If your website’s content does not relay your message, your brand, or gain the trust of your clients, it doesn't do the job. Providing informative and relevant content highlights the main strengths of the company if you want to be regarded as a reputable source in the industry.

Moreover, visual elements such as the choice of font and other typographic details matter too! These details of web design should go along together to deliver an accurate and well-presented message to the audience. In most cases, readers tend to remember the message when it is concise and something that the readers can identify with.

Brand Uniformity

Your company should have a uniformed brand voice both online and offline. It is very important for your target market to recognize your business brand in all types of medium.

Engagement

The success of a web page or a web design is measured by the number of visitors and the level of engagement from the target audience. Engagement of both content through amazing web design have the potential to drive the most conversions.

Search Engine Optimization

Aside from the organization, enhancing your website’s design can also improve its SEO. This happens when you incorporate business-related keywords in the HTML text and even in the content. When search engines crawl the website, it results in higher search engine placement, which means your website becomes more visible, making your business more popular and could lead to conversion.

In this digital age, having a website plays a crucial role that is well beyond just providing more revenue to the business. It is one way to become more accessible for more audience, establish industry leadership, and to be seen as a brand that can be trusted. View the full infographic to learn more.

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