SEO & Digital Marketing
Keeping Up with SEO Trends
Proper SEO is key to maximizing visibility and conversion on your platform—are you up to speed?
While we typically frequent this site for its abundance of cat videos, one of the more fascinating channels comes to us from Google Webmaster Trends Analyst, John Mueller. Every week, he spends an hour fielding questions from marketers, enthusiasts, developers and coders alike. Nothing is off-limits, as he answers an array of inquiries that range from the very basic to the extremely complex.
2. Algorithm History
Moz’ Google Algorithm Change History is the end-all be-all when it comes to the major website design trends put into effect by Google throughout the past 15+ years. If you ever find a sharp decline in your numbers, this is the first place you’d want to go. It’s a must-read for just about everyone, as they log every Google-verified updated there is—all the way from the very beginning.
3. Keep It Local
Local SEO changes can be just as crucial as those that are global. This is why Mike Blumenthal’s blog has become such a powerful tool when it comes to the practice. He provides deep insight and opinion on every major local search change, discussing its impact on area listings. He even provides step-by-step walkthroughs and insider advice.
Bill Slawski’s blog is incredible. It’s become a juggernaut of information, as he dives deep into Google’s patents and discusses his theories on what they mean and where they’ll take us next.
Google and HubSpot allow you to keep a very close eye on organic traffic and leads analytics, which is fundamental when it comes to staying up-to-date. These page-by-page analyses can help you understand and tweak your strategies and ensure they’re right where they need to be.
6. Google Webmaster Tools
It’s free and all you have to do is download it. It’s that simple. Once installed, it will keep you in the know on any changes, by giving you data about your existing presence and by communicating any major issues standing in your way.
7. Graph It
Another innovation brought to you by Moz, their intelligent graph reports on the frequency of features that show up in the SERPs. This will allow you to see if there’s anything new in the pipeline that your company can take advantage of or leverage for your benefit.
SEO is nothing to scoff at. It’s a powerful tool that can help your company reach new heights—if done correctly. The best thing is to ensure your website is not obsolete by speaking with a professional digital agency and see how they can help your site reach more of the customers you’ve been looking for.