Web & Digital Design
Infinite Scroll, Scroll, Scroll...
The infinite scroll is taking over web. Is it a powerful tool or just a digital fad?
You have a better chance at increasing engagement levels. Especially if your content is compelling.
It’s almost as if the page has become an endless call-to-action.
There are no instructions necessary.
Users have already been conditioned to scroll in an infinite loop thanks to sites such as Facebook, Tumblr and Twitter.
It enhances navigation through its clean and simple format.
It’s fairly easy to implement. If utilized correctly, it can often reduce page load times.
If done incorrectly, it can cause site performance issues, since the application needs to be constantly listening for scroll events.
It’s very difficult to return to where you left off, if you ever link out to a different page.
Memory issues could come into play, depending on the length of your scroll and format of the site.
You can no longer use a footer on your page—a feature many have grown accustomed to.
There is no way for the user to opt out of the feature.
Analytics can be more difficult to implement, unless a custom solution is employed.
If implemented well, you have a chance to enhance the users’ experience and boost overall interaction with your site.
If implemented incorrectly, you could frustrate users and drive them away from ever coming back again.
When it comes down to it, the Infinite Scroll is all about content—and how you deliver it. That’s why it works well for companies who rely heavily on dynamic imagery and social engagement, but not so much for those who are less active on the web.
If you’ve ever considered adding this or other features to your website, it’s best to discuss the possibilities and opportunities with a professional digital agency. Their knowledge of back- and front-end development will help to ensure you’re getting the most out of your site and all its enhancements.