Staying in the know of current trends is crucial to maintaining relevance in the digital space.

This year more than ever, designers and marketing experts are emphasizing the importance of efficient user experience. Web design trends will prioritize speed, mobile design, eye-catching elements, and features without losing the balance of reliability. Here are 2019’s web design trends that brands should consider applying in order to improve online engagement and conversion:

Broken Grid Layouts

Broken layout trends include grids used for decades by major newspapers and print materials. Grid layouts are all about alignment and consistency regardless of the kind of content, be it an image, headlines, bodies of text, calls to action, etc.

By effectively combining unusual placements, color layering, textures, irregular patterns,white space, and creative typography, a website becomes more visually-engaging and memorable to users and potential customers.

Video Backgrounds

Videos convey the message quickly and effectively; in many cases, video content can be more effective than long text content. Video backgrounds are an integral component of web design in 2019, as more and more online users want to gain information almost instantaneously.

Similarly, when a user lands on the site while a video plays in the background, they are more likely to stick around to watch it because videos are more likely to spark interest and grab attention.

It is best to use concise, high-quality videos to communicate your brand message. When paired with elevated web design, video content can be a strong tool in increasing online engagement and conversion.

Micro-Animations

A common approach to improving user retention and attention is to surface motion elements such as videos, transitions, and animations. Micro-animations throughout the site spark interest among users and help guide them in an intuitive, engaging, and elevated way.

Experts say that animations can also enrich overall user experience as visitors navigate a site. Shapes, colors, and micro-animations create a visual hierarchy on a webpage by driving visitors toward conversion points and then rewarding them for converting.

Flat Design

Overwhelmingly crowded website designs are coming to an end in 2019. This year, modern sites are showcasing clean, minimalist, flat designs. Websites characterized by clean spaces, subdued color schemes, and crisp edges exhibit a more professional and elevated feel compared to other dated styles.

Many visitors prefer this kind of web design since the elements of the pages do not require long load times. This is also ­advantageous to companies aiming to gain online visibility, as major search engines take into account site speed for SEO rankings.

Flat design is all about minimalism and usability. The design aesthetic gets rid of clutter and other unnecessary bulk of words or pictures that make web pages look messy and unprofessional. Despite being minimalist, bright colors and exciting line patterns can be used to make the pages pop and be more pleasing to the eyes.

Digital Relevance

With web trends always evolving, it can be challenging for companies to keep up in the digital landscape. Users expect the brands they know and love to stay relevant and modern at every touchpoint, so it is essential for businesses to stay current in their marketing efforts. With a proper understanding of this year’s web design trends, your company has the tools to position itself above competitors and attract new leads and customers online.

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